Tricia Atchison

Tricia Atchison

A marketing leader with more than 20 years' experience driving go-to market strategies with IT channel partners and customers, Tricia Atchison is VP of Partner Engagement and Experience at Citrix.

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Share your feedback, suggestions in the 2nd annual partner experience survey

It’s often said that we all know what we do well, but we need feedback from peers and friends to…

Inspire 2022: The powerful partnership of Microsoft and Citrix

There is no better time to expand your partnership with Microsoft and Citrix, who are working together to bring incredible…

What to (re)watch from Citrix Partner Marketing Kickoff 2022

The rate of change over the last two years has been breathtaking. Hybrid work models have accelerated everyone’s digital transformation…

CRN’s 2022 Women of the Channel list recognizes Citrix leaders

Over the course of the last several years, we’ve made great strides to improve the presence of female leadership in…

Thrive as a Marketing Professional: Strategies to accelerate your growth in 2022

The rapid digital transformation of businesses in all industries has made one thing clear: cloud-first strategies are now the standard.…

Submit your story to the Citrix Innovation Spotlight Program

Citrix’s technology, by design, offers the flexibility for some of the world’s most prominent organizations to create unparalleled user experiences…

Two Citrix channel executives honored as CRN 2022 Channel Chiefs

The past few years have brought unprecedented uncertainty and rapid change. But channel leaders continued to step up to the…

Field Kickoff 2022: The good, the better, the best moments

They say that all good things must come to an end. But for those who were fortunate enough to attend…

Congratulations to the Citrix 2021 Worldwide Partners of the Year!

If 2020 was the year of uncertainty, 2021 was the year of decisive change. Navigating new waters is never easy,…

Women @ Work: Thriving in the technology industry

This blog post is part of our ongoing Women @ Work series. Despite large cultural shifts and dedicated efforts to…

Congratulations to our 2021 Innovation Award for Partners winner, RawWorks!

Every year we receive nominations for the Citrix Innovation Awards for Partners, and we continue to be in awe at…

Submit your vote now for the 2021 Citrix Innovation Award for Partners

These days, many organizational success stories begin in the channel. With their unmatched expertise and in-depth knowledge of their customers’…

Innovation through authenticity: Meet Bisi Braimah

If there’s one thing every channel professional can appreciate, it’s the value of authenticity. In a field where success can…

Citrix leaders honored on CRN’s 2021 Women of the Channel list

Early in my career, anytime I went to a sales meeting, there were very few women in the room, and,…

Sociabble enhances partner engagement with buyers

Earlier this year, I spent some time focusing on the concept of outcome marketing, or marketing outcomes instead of marketing…

#BrandGoals: What to (re)watch from Citrix Partner Marketing Kickoff 2021

Despite the fact the pandemic has put many plans on hold, demand for solutions and services from Citrix partners are…

Rethinking marketing in 2021: Position your brand to generate demand

The unpredictability of 2020 tested our resiliency and agility in ways we couldn’t imagine. For many marketers, this meant creating…

Citrix channel executive honored as a 2021 CRN 50 Most Influential Channel Chief

In 2020, channel executives faced some of the biggest uncertainties and opportunities in the history of the industry. Amid market…

Top moments from Citrix Field Kickoff 2021

Citrix Field Kickoff is our largest annual partner event and was completely reimagined to become a dynamic, virtual experience. From…

See who is taking the virtual stage at Citrix Field Kickoff 2021

For partners in the Citrix ecosystem, Citrix Summit has historically served as a launch pad for success. For the first…

Get a first look at the Citrix Field Kickoff Agenda

Our largest partner event of the year is quickly approaching! We’re so excited to connect with you at our first-ever…

Fueling partner success at Citrix Field Kickoff

Together with you, our partner community, Citrix delivers world-class, innovative, and secure work-from-anywhere experiences that transform how and where business…

Workspace services global market trends for 2020: The CSP perspective

Are you leveraging the power of Citrix Cloud? Does your data center still host your services or do you partner…

Innovation and inspiration take center stage at Summit Day 2

The energy and momentum at Citrix Summit 2020 continued on Day 2 here in Orlando, where the focus was on…

Summit Day 1: Getting ready to take the next big step forward

The crowd was buzzing as the Citrix partner community gathered in Orlando for Summit 2020. This year’s event is all…

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